Reasons Why High-end Cosmetics Prefer Bottle
1．Maintain and improve the basic functions of protected contents
The glass bottle has good stability and barrier property, heat resistance, light resistance, solvent resistance, non-toxic and tasteless, and is not easy to react with skin care products and deteriorate. Therefore, from the perspective of "safety and stability", glass bottles are the most reassuring material. Cosmetics are packaged in glass bottles, which is more conducive to the preservation of skin care products with antioxidant, anti-aging and whitening effects, because these ingredients are highly active and easily affected by light.
In addition, the glass bottle has a high barrier to gas, which also makes the glass bottle the preferred packaging material for and other volatile and volatile fragrance products. Therefore, the packaging of perfume in the market is basically glass bottle material.
2．Maximize customer attraction and brand performance
General cosmetics are mostly liquid, or paste, and do not have a bright appearance. Only through exquisite and unique glass bottle design can it show its own characteristics. Most of the glass bottles in the market are translucent or fully transparent to highlight the composition and color of the liquid. From the perspective of consumers, first of all, it is necessary to attract consumers' attention, and then trigger consumers' purchase desire. The charm of glass bottle lies in its purity, nobility and elegance.
Therefore, the design and use of fashionable, eye-catching, energetic and interesting outer glass bottles is one of the means for cosmetic manufacturers to win. Therefore, as the "coat" of products, glass bottles must not only have the function of holding and protecting products, but also have the function of attracting purchase and guiding consumption.
3．Maximize the quality and value of cosmetics
Proper glass bottles can not only directly stimulate the senses of consumers, but also reflect the taste of products incisively and vividly. In addition, the heaviness of the glass bottle can double the trust of consumers and improve the quality of cosmetics, which is impossible for plastic packaging.
4．Glass bottles can be recycled and reused, without pollution to the environment
Under the "plastic restriction order", green, environmentally friendly and reusable new packaging materials have become the inevitable choice of enterprises, of course, cosmetics are no exception.
According to the data, Coca Cola, Pepsi and Nestle have become the top three largest plastic polluters in the world. Under the pressure of relevant laws and external public opinion, they have implemented measures such as recycling plastic bottles and promoting renewable plastic bottles, but there is still a long way from using "degradable plastics".
The above four reasons show that the glass bottle as the packaging material of high-end cosmetics is undoubtedly an ideal choice. Although glass bottles account for a small proportion in cosmetics packaging containers, they still have irreplaceable advantages in the packaging field and are still the preferred materials for high-end cosmetics in the short term.
